Thursday, February 28, 2008

Imitation – Flattery, or just good sense?

I’ve always heard that imitation is the greatest form of flattery. But in business that imitation isn’t usually intended to flatter the imitated – it’s intended to make money! The mantra “Good artists create, great artists steal” is still alive and well, as evidenced by LinkedIn’s recent updates.

Facebook is currently king of the social networking hill, and LinkedIn has recognized that, if they’re going to be taken seriously as a networking utility, they need to take a few leaves from Facebook’s, er, book. Of course, they’re still taking the business aspect very seriously, so I wouldn’t expect a “Hot or Not” module any time soon, but it’s only a matter of time before people find their work relationship status on LinkedIn.

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