
In the spring of 2007 I started getting into improv. I came to absolutely love it, and I wanted to learn more about it. That fall a friend of mine lent me "Truth in Comedy", which can arguably be considered the Bible of improv. I thoroughly enjoyed it, and for Christmas my wife bought my the follow-up "Art by Committee". However, that was supposed to be used as a companion book and not strictly a sequel. So, I went online and bought "Truth in Comedy", along with another book or two about improv. I already have a small and growing list of improv books I intend to buy sometime this year.
The point I'm trying to make is the power of word-of-mouth. I was introduced to improv by word of mouth, and I was lent a book that I ended up buying. If I were to lend my copy to a friend who has no interest in improv then he might find it amusing or even enjoyable, but he won't buy it - unless, by my lending him the book, he becomes interested in improv and wants to become active in it. Either way, by my lending him the book I did not detract from the book sales, but I may have contributed to it. I believe this applies to most or all creative works, and the music industry needs to realize this before they end up shooting themselves in the foot.
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